Email marketing is nothing new but still many businesses prefer to spend large amounts of their budget every year on expensive print runs and mail outs.
Opting to send promotions and information to customers via email is a not only a very cost effective and measurable way of marketing it also helps protect the environment by saving paper and ink.
We wouldn’t recommend spamming (sending bulk unsolicited emails), but creating a list of people who would like to receive your information should be a top priority for any modern business.
There are a number of methods to start capturing interested people; however, the most popular is to offer newsletter / promotion sign ups on your website.
When it comes to actually sending and tracking your emails you can choose between: a back-end system on your website, an off-the-shelf package or hiring a dedicated email marketing company.
A popular low cost option for sending email communications is Constant Contact. This is a great way to test the opportunity this form of communication can offer and a 60 day free trial is available here.
Remember, don’t forget your existing customers. Retention of the customers you attract during these times is of great importance. Ensure you send regular information and promotions to your existing customer database, after all in many cases these are the people most likely to do business with you again.