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Archive for the ‘Guide: How to Survive a Recession…’ Category
Wednesday, July 23rd, 2008
If your organisation sells a service rather than a product, chances are that you are already using some form of time management package to track time spent servicing clients. If not, then you really should have! (more…)
Tags: business advice, business guide, business management, recession, recession guide, time management
Posted in 4. Improving Efficiency | No Comments »
Wednesday, July 23rd, 2008
Marketing and advertising are often the first budgets to be cut when fears start to emerge over the state of the economy. However, as seen with Coke and Nike during the last recession, putting more into these budgets can reap massive rewards. (more…)
Tags: 5. Marketing Effectively, blogging, blogs, business advice, email marketing, Guide: How to Survive a Recession..., marketing advice, recession, recession guide, search engine optimisation, seo, Social Networking
Posted in 5. Marketing Effectively | No Comments »
Wednesday, July 23rd, 2008
Already speculation is emerging that companies are switching from display advertising to more direct response forms of marketing. These forms of marketing focus on tangible return on investment (ROI) with measurable results to assess the value of each activity.
One major area to consider if you have a website, and let’s face it most of us do, is search engine optimisation (SEO). (more…)
Tags: 5. Marketing Effectively, business advice, business guides, Marketing, marketing advice, recession, recession guide, search engine optimisation, seo
Posted in 5. Marketing Effectively | No Comments »
Wednesday, July 23rd, 2008
Although everybody hears the terms ‘blog’, ‘blogging’ and ‘weblogs’ on a regular basis nowadays many businesses are yet to discover the potential of them. They are often mistaken to be the personal diaries of adolescents or someone’s ramblings about the weather; however, as a business tool they can be an effective way of communicating with customers or potential customers on a more personal or direct level. (more…)
Tags: 5. Marketing Effectively, blog, blogging, blogs, business advice, Marketing, recession, recession guide
Posted in 5. Marketing Effectively | No Comments »
Wednesday, July 23rd, 2008
Email marketing is nothing new but still many businesses prefer to spend large amounts of their budget every year on expensive print runs and mail outs.
Opting to send promotions and information to customers via email is a not only a very cost effective and measurable way of marketing it also helps protect the environment by saving paper and ink. (more…)
Tags: 5. Marketing Effectively, business advice, digital marketing, email marketing, Marketing, recession, recession guide
Posted in 5. Marketing Effectively | No Comments »
Wednesday, July 23rd, 2008
When we first started to hear about Bebo, Facebook, MySpace, LinkedIN and all the other social networking sites, it was easy to write them off as just another fad that would soon die away. However, just a few months later it seems as though everybody is using them. (more…)
Tags: bebo, facebook, facebook advertising, facebook groups, facebook networking, facebook pages, facebook profiles, myspace, networking, social media, Social Networking, social networks, status update, status updates, web 2.0
Posted in 5. Marketing Effectively | No Comments »
Wednesday, July 23rd, 2008
As businesses we are all aware of the costs of communication. These costs come from travelling to meet customers, talking over the phone with staff or customers, briefing and managing teams and many other areas that are essential in running a company. (more…)
Tags: business communications, business guide, communcation, cutting communication costs, Guide: How to Survive a Recession..., recession, recession guide, recession guides
Posted in 6. Cutting Costs of Communication | No Comments »
Wednesday, July 23rd, 2008
Skype was founded back in 2003 as a tool to enable people to talk free of charge to other Skype users around the world. Using a variety of voice, instant messaging and video conferencing, Skype offers businesses and individuals infinite possibilities to cut the costs of their communication. (more…)
Tags: business advice, business guides, communciating with customers, communicating with teams, communication, cutting communication costs, instant messaging, managing outsource teams, recession guide, recession guides, skype, skypein, video conferencing, voice over internet protocol, voip
Posted in 6. Cutting Costs of Communication | No Comments »
Wednesday, July 23rd, 2008
WebEx offers a suite of online applications designed to facilitate meetings over the internet.
The tools within the system are suitable for a range of circumstances including training sessions, seminars, remote support, client meetings and board meetings. The system operates with no additional technology required, running directly from your existing internet browser. (more…)
Tags: advice for businesses, business advice, communicating with teams, credit crunch, cutting communication costs, guides, recession, recession guide, training applications, video conferencing, virtual meetings, WebEx
Posted in 6. Cutting Costs of Communication | No Comments »
Wednesday, July 23rd, 2008
Twitter is a ‘micro-blogging’ tool designed to allow people or businesses to post small chunks of information to a group of subscribers on a regular basis. (more…)
Tags: blogging, communicating with customers, communications, cutting communication costs, mirco-blogging, recession, recession guide, social media, status update, status updates, twitter
Posted in 6. Cutting Costs of Communication | No Comments »