UKNetWeb Blog

Archive for the ‘Guide: How to Survive a Recession…’ Category

Time Management

Wednesday, July 23rd, 2008

If your organisation sells a service rather than a product, chances are that you are already using some form of time management package to track time spent servicing clients. If not, then you really should have! (more…)

Introduction – Marketing Effectively

Wednesday, July 23rd, 2008

Marketing and advertising are often the first budgets to be cut when fears start to emerge over the state of the economy. However, as seen with Coke and Nike during the last recession, putting more into these budgets can reap massive rewards. (more…)

Search Engine Optimisation (SEO)

Wednesday, July 23rd, 2008

Already speculation is emerging that companies are switching from display advertising to more direct response forms of marketing. These forms of marketing focus on tangible return on investment (ROI) with measurable results to assess the value of each activity.

One major area to consider if you have a website, and let’s face it most of us do, is search engine optimisation (SEO). (more…)

The Rise of the Blog

Wednesday, July 23rd, 2008

Although everybody hears the terms ‘blog’, ‘blogging’ and ‘weblogs’ on a regular basis nowadays many businesses are yet to discover the potential of them. They are often mistaken to be the personal diaries of adolescents or someone’s ramblings about the weather; however, as a business tool they can be an effective way of communicating with customers or potential customers on a more personal or direct level. (more…)

Email Marketing

Wednesday, July 23rd, 2008

Email marketing is nothing new but still many businesses prefer to spend large amounts of their budget every year on expensive print runs and mail outs.

Opting to send promotions and information to customers via email is a not only a very cost effective and measurable way of marketing it also helps protect the environment by saving paper and ink. (more…)

Social Networks

Wednesday, July 23rd, 2008

When we first started to hear about Bebo, Facebook, MySpace, LinkedIN and all the other social networking sites, it was easy to write them off as just another fad that would soon die away. However, just a few months later it seems as though everybody is using them. (more…)

Introduction – Cutting Costs of Communication

Wednesday, July 23rd, 2008

As businesses we are all aware of the costs of communication. These costs come from travelling to meet customers, talking over the phone with staff or customers, briefing and managing teams and many other areas that are essential in running a company. (more…)

Skype

Wednesday, July 23rd, 2008

Skype was founded back in 2003 as a tool to enable people to talk free of charge to other Skype users around the world. Using a variety of voice, instant messaging and video conferencing, Skype offers businesses and individuals infinite possibilities to cut the costs of their communication. (more…)

WebEx

Wednesday, July 23rd, 2008

WebEx offers a suite of online applications designed to facilitate meetings over the internet.

The tools within the system are suitable for a range of circumstances including training sessions, seminars, remote support, client meetings and board meetings. The system operates with no additional technology required, running directly from your existing internet browser. (more…)

Twitter

Wednesday, July 23rd, 2008

Twitter is a ‘micro-blogging’ tool designed to allow people or businesses to post small chunks of information to a group of subscribers on a regular basis. (more…)