UKNetWeb Blog
If you want to prosper in business during these tougher economic times then now is the time to start engaging your customers.
Customer engagement is all about engaging your customers with your company or brand and it can lead to increased order values, customer loyalty and word of mouth recommendation. (more…)
Ensuring you choose the right web developer to maintain or build your ecommerce website has never been more important than it is now.
With countries around the world falling into technical recessions and consumers struggling to obtain credit, ecommerce website owners need to be clever with their websites to ensure continuing growth. (more…)
As you will have heard in yesterday’s pre-budget report, VAT will be reduced from the present rate of 17.5% to 15%, from Monday 1st December until the end of next year.
In making this move there will be many website owners, particularly those with ecommerce websites, who may need to have changes made to their website to bring the new VAT rate into action. (more…)
You’ve spent all that time and effort promoting your business online and offline. You’re strategy is spot on and your product or service is great; however, for some reason your site is not converting interest into the levels of business you expected. (more…)
The last few weeks has seen a barrage of negative stories dominating the news channels around the globe.
No one can argue that the outlook is a little bleak in some quarters; however, as we hope to show you, there are still some positive rays of hope out there getting lost amongst all the talk of economic downturn and recession. (more…)
Cornish Facebook users are being warned not to open suspicious links in their Facebook accounts after a Trojan virus made its way through the profiles of hundreds of users in the county. (more…)
Over the past few days strange faceless people have been turning up at high profile events in scenes reminiscent of an episode of Doctor Who. All across London events such as Wimbledon and Elton John’s party have seen these faceless individuals lurking in the crowds with no one daring to question them.
Current.com features the story as it’s number one news item on the news pages and comments far and wide are speculating about exactly what their motives are.
Here at the Engine House we can see through the speculation and reveal with the minutest amount of digging that the ‘Faceless People’ are a cleverly devised marketing ploy from the car makers - Lotus.
How do we know this? Well take a look at the images below…
The first image shows within the code of the website www.facelesspeople.com, a dramatic site counting down till ‘True Character Emerges’, a line of code stating ‘http://www.grouplotus.com/cars/home.html‘ a clear sign that they are the creators.
The second image shows that the original website title tag was ‘True Character - Lotus’ - obviously the campaign has worked better than expected and the mystery is worth capitalizing on!
Further evidence for Lotus involvement comes from the use of the term ‘Project Eagle‘ within the code - a Lotus project that will see a ‘higher specification addition to the Lotus product range entering the market above the Elise’ and the Faceless people counter timing down to an event which strangely coincides with the opening of the London Motor Show.
So the mystery is over. However, we have to say we take are hats off to the creators of this campaign. Intensive online attention, speculation and widescale press and media attention makes this a truly brilliant piece of buzz marketing.
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Making money online is not about having the biggest site out there but giving your potential customers the very best online experience they can get.
The task of building the perfect website is an ongoing one. Continuous monitoring, tweaking and updating is the only way to ensure your site is the very best it can be.
Here are ten tips to improve your website…
1. Understand the customer - sounds simple but so many people get it wrong.
Get all your great products together with a clearly defined and communicated brand message and you’re on to a winner!
Although web cart abandonment rates are falling year on year, businesses looking to maximise their profits online still need to work hard to ensure that their customers aren’t put off making that all important purchase. In this article, Toby Parkins, Managing Director of web development company, ukneweb, outlines some ways e-commerce owners can reduce cart abandonment and drive increased sales on the web.
