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Over the past few days strange faceless people have been turning up at high profile events in scenes reminiscent of an episode of Doctor Who. All across London events such as Wimbledon and Elton John’s party have seen these faceless individuals lurking in the crowds with no one daring to question them.
Current.com features the story as it’s number one news item on the news pages and comments far and wide are speculating about exactly what their motives are.
Here at the Engine House we can see through the speculation and reveal with the minutest amount of digging that the ‘Faceless People’ are a cleverly devised marketing ploy from the car makers - Lotus.
How do we know this? Well take a look at the images below…
The first image shows within the code of the website www.facelesspeople.com, a dramatic site counting down till ‘True Character Emerges’, a line of code stating ‘http://www.grouplotus.com/cars/home.html‘ a clear sign that they are the creators.
The second image shows that the original website title tag was ‘True Character - Lotus’ - obviously the campaign has worked better than expected and the mystery is worth capitalizing on!
Further evidence for Lotus involvement comes from the use of the term ‘Project Eagle‘ within the code - a Lotus project that will see a ‘higher specification addition to the Lotus product range entering the market above the Elise’ and the Faceless people counter timing down to an event which strangely coincides with the opening of the London Motor Show.
So the mystery is over. However, we have to say we take are hats off to the creators of this campaign. Intensive online attention, speculation and widescale press and media attention makes this a truly brilliant piece of buzz marketing.
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