UKNetWeb Blog

Marketing and advertising are often the first budgets to be cut when fears start to emerge over the state of the economy. However, as seen with Coke and Nike during the last recession, putting more into these budgets can reap massive rewards. (more…)

Already speculation is emerging that companies are switching from display advertising to more direct response forms of marketing. These forms of marketing focus on tangible return on investment (ROI) with measurable results to assess the value of each activity.

One major area to consider if you have a website, and let’s face it most of us do, is search engine optimisation (SEO). (more…)

Although everybody hears the terms ‘blog’, ‘blogging’ and ‘weblogs’ on a regular basis nowadays many businesses are yet to discover the potential of them. They are often mistaken to be the personal diaries of adolescents or someone’s ramblings about the weather; however, as a business tool they can be an effective way of communicating with customers or potential customers on a more personal or direct level. (more…)

Email marketing is nothing new but still many businesses prefer to spend large amounts of their budget every year on expensive print runs and mail outs.

Opting to send promotions and information to customers via email is a not only a very cost effective and measurable way of marketing it also helps protect the environment by saving paper and ink. (more…)