Faye wins the prize against stiff competition from other course delegates who demonstrated great enthusiasm in their entries.

The reasons Faye has won the prize are as follows:

We were immediately impressed with Poppy Treffy’s efforts to establish a community around the company and its products. The Facebook page, which was clearly created the day after the course, already boasts 90 fans and a range of content.

The content of the page has a good balance of company created and user generated content. Status updates shown on the wall are personal and engaging whilst business focused. Links to products and further information are regularly included.

Efforts to engage users in conversation have been initiated with a couple of discussions appearing on the discussion board and requests for users (fans) to add their own photos or videos to the collections.

A mixture of different content has been utilised with photos, video, links and text, all forming key elements of the page.

In their entry on the UKNetWeb wall, Faye has clearly detailed further plans to integrate their Facebook and Twitter campaigns, showing a staged development plan is in place. This is important as trying to do everything at once can mean that businesses risk spreading themselves too thin to truly engage with their audience.

Like their Facebook page, the Poppy Treffry Twitter account shows high levels of interaction with their community. There are regular exchanges of ideas and requests for feedback, once again showing their focus on engagement. Many Tweets feature a link back to the main site, driving traffic towards the ecommerce site.

The ongoing monitoring of Google Analytics (referenced in their entry) shows that they are keeping track of the results, demonstrating a focus on the business results.

Thank you once again to all who entered. We hope that you will see the benefits from your activity despite missing out on the initial prize of the champagne. Please continue to keep us informed on your progress through the UKNetWeb Facebook Page, Twitter accounts (@UKNetWeb, @TobyParkins, @ArenGrimshaw) or UKNetWeb Blog (http://www.uknetweb.com/blog/).

South West based, UKNetWeb has just completed work on a DVD archive series for nationally acclaimed motor racing magazine, Motorsport.

The series of four disks archive and display all 480 complete magazines published between 1950 and 1989, covering nearly 40 years of motor racing history.

Working with London based design agency, Point 6, UKNetWeb, were appointed to carry out the technical development of the DVDs which use Flash based programming to display each magazine as they would have originally appeared.

The development of the disks was no mean task with each disk compiling and indexing over 13,000 separate images, as well as all the magazine text for use in custom searches. Ensuring that the disks operated at a good speed when working with such high numbers of images and text required intensive planning and specification to ensure reliability and ease of use.

Commenting on the development, UKNetWeb Managing Director, Toby Parkins, said:

“It was a great project to be involved with. Knowing the prestige and history of the Motorsport title we realised that this really had to be something special. Working with the design team at Point 6, the finished product brings the historic archive to both those who read it the first time round, and those reading it for the very first time.”

“Through a range of navigation options and advanced search features we have made the disks accessible in a way the original writers could never have imagined.”

For anyone interested in ordering their own copy, the DVDs series is available to purchase at around £40.00 a disk from the magazine’s website, www.motorsportmagazine.co.uk.