UKNetWeb Blog

The Internet continually evolves and there are a number of important considerations every business person, marketer and ecommerce manager should be paying attention to this year.

Whether a user is currently travelling, at work, in a meeting, at home, watching TV, or lying in bed will all affect their behaviour, expectation, and current personal objective for using the Internet at a particular time. As Internet users’ behaviour develops the offering to audiences must continue to reflect not only people’s expectations but their browsing environments. Internet connectivity speed, browser device capability and individual situational objectives need to be taken into account if you, the provider of content and utility, are going to achieve your own objective of effective communication and transaction. (more…)

After several years of development and implementation UKNetWeb are pleased to announce the launch of their Augeo Ecommerce System.

“No it can’t do that. No it can’t do that. No it can’t do that” is too often heard when discussion about how to improve a website. Augeo is a framework allowing customized functionality to be incorporated into sites according to exact requirements.

A one size fits all approach to displaying products, presenting navigation, optimizing pages for organic search or optimizing Google product feeds simply does not work. To gain greater market share requires businesses to innovate and create bespoke websites designed specifically around their customers needs.

“There are lots of off-the-shelf ecommerce systems available for online shops and many are very suitable for basic shops or start up businesses. Augeo is designed for online businesses that aspire to grow or have already out grown their existing ecommerce shopping systems.”

The launch will occur on 20^th July 2010 at 5000ft above Cornwall in a chartered aeroplane.

“Cornwall is a great place to launch this solution because of its expected European investment in next generation fibre-optic broadband allowing speeds up to 100Mbps. This development is seen as vital for businesses who are aiming as high as we are.” said Toby Parkins, Director of UKNetWeb.

If you want to prosper in business during these tougher economic times then now is the time to start engaging your customers.

Customer engagement is all about engaging your customers with your company or brand and it can lead to increased order values, customer loyalty and word of mouth recommendation. (more…)

Ensuring you choose the right web developer to maintain or build your ecommerce website has never been more important than it is now.

With countries around the world falling into technical recessions and consumers struggling to obtain credit, ecommerce website owners need to be clever with their websites to ensure continuing growth. (more…)

As you will have heard in yesterday’s pre-budget report, VAT will be reduced from the present rate of 17.5% to 15%, from Monday 1st December until the end of next year.

In making this move there will be many website owners, particularly those with ecommerce websites, who may need to have changes made to their website to bring the new VAT rate into action. (more…)

You’ve spent all that time and effort promoting your business online and offline. You’re strategy is spot on and your product or service is great; however, for some reason your site is not converting interest into the levels of business you expected. (more…)

The last few weeks has seen a barrage of negative stories dominating the news channels around the globe.

No one can argue that the outlook is a little bleak in some quarters; however, as we hope to show you, there are still some positive rays of hope out there getting lost amongst all the talk of economic downturn and recession. (more…)

Although web cart abandonment rates are falling year on year, businesses looking to maximise their profits online still need to work hard to ensure that their customers aren’t put off making that all important purchase. In this article, Toby Parkins, Managing Director of web development company, ukneweb, outlines some ways e-commerce owners can reduce cart abandonment and drive increased sales on the web.

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