UKNetWeb » Guide: How to Survive a Recession… http://www.uknetweb.com/blog Thu, 08 Jul 2010 16:33:20 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Have a Plan http://www.uknetweb.com/blog/technology-and-commentary-blog/how-to-survive-a-recession/improving-efficiency/have-a-plan/ http://www.uknetweb.com/blog/technology-and-commentary-blog/how-to-survive-a-recession/improving-efficiency/have-a-plan/#comments Wed, 23 Jul 2008 08:16:43 +0000 Aren Grimshaw http://www.uknetweb.com/blog/?p=14 Although not directly linked to technology, having a plan is vital to the success of your business and a key to the efficiency of your organisation.

Take time to sit down and evaluate where you are, where you want to get to and what you are going to do to get there. During the process try and establish firm goals for your business such as; increase customer base by 10% or cut costs by 20%.

By having a plan you can ensure that you are on track at any stage of the process. You can set down at the beginning exactly what you are going to do and then ensure that you stick to it, making minor tweaks as appropriate.

]]> http://www.uknetweb.com/blog/technology-and-commentary-blog/how-to-survive-a-recession/improving-efficiency/have-a-plan/feed/ 0 Introduction – Marketing Effectively http://www.uknetweb.com/blog/technology-and-commentary-blog/how-to-survive-a-recession/marketing-effectively/introduction-3/ http://www.uknetweb.com/blog/technology-and-commentary-blog/how-to-survive-a-recession/marketing-effectively/introduction-3/#comments Wed, 23 Jul 2008 08:10:20 +0000 Aren Grimshaw http://www.uknetweb.com/blog/?p=22 Marketing and advertising are often the first budgets to be cut when fears start to emerge over the state of the economy. However, as seen with Coke and Nike during the last recession, putting more into these budgets can reap massive rewards.

The key to success in more troubling times is to work hard to attract a larger share of the market followed by aggressive retention strategies to ensure that you retain those new customers.

With the rise of digital marketing, and the growth of online tools such as social media and social networking sites, there are now many opportunities for businesses to promote their business without breaking the bank.

Areas covered in this section include:

]]> http://www.uknetweb.com/blog/technology-and-commentary-blog/how-to-survive-a-recession/marketing-effectively/introduction-3/feed/ 0 Introduction – Cutting Costs of Communication http://www.uknetweb.com/blog/technology-and-commentary-blog/how-to-survive-a-recession/cutting-costs-of-communication/introduction-4/ http://www.uknetweb.com/blog/technology-and-commentary-blog/how-to-survive-a-recession/cutting-costs-of-communication/introduction-4/#comments Wed, 23 Jul 2008 08:05:10 +0000 Aren Grimshaw http://www.uknetweb.com/blog/?p=32 As businesses we are all aware of the costs of communication. These costs come from travelling to meet customers, talking over the phone with staff or customers, briefing and managing teams and many other areas that are essential in running a company.

Over the past few years there has been a revolution in communication with many new ways to cut the costs in these crucial areas. Below we have attempted to summarise some of the tools we think could help you save some money on your communications.

Areas included in this section:

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