web cart abandonment – why it happens and what you can do about it
Wednesday, May 7th, 2008Although web cart abandonment rates are falling year on year, businesses looking to maximise their profits online still need to work hard to ensure that their customers aren’t put off making that all important purchase. In this article, Toby Parkins, Managing Director of web development company, ukneweb, outlines some ways e-commerce owners can reduce cart abandonment and drive increased sales on the web.
