We are really hoping to find some time to do some again soon. Notifications will occur through the UKNetWeb Facebook page – http://www.facebook.com/uknetweb or via Twitter at @uknetweb or @tobyparkins

The full webinar recording is viewable by clicking below:

Social Media and Social Media Marketing

The Homework…

Dear Social Media Student,

Our illustrious teacher, Mr Parkins, was kind enough to set all of you present on yesterday’s ‘Social Media for Business Taster Course’ a simple piece of homework to be completed within 7 days.

(Unlike your school days experience; however, the best student will receive a very nice bottle of champagne!)

The homework set is as follows:

We would like you to set about using an aspect of Social Media included in yesterday’s presentation (click here to view all UKNetWeb slideshows on Slidshare).

Once you have the details of an idea leave a short post here on the UKNetWeb Facebook Page explaining why you found this idea most interesting for your business and explain how you intend to use it as a brief entry on the main wall.

The best answer will be flagged up at the end of 7 days and the winning student will receive a fantastic bottle of champagne for their efforts.

Good luck in your endeavours – for more resources don’t forget the Delicious.com library of resources available at http://www.delicious.com/galileorm/smtc

Kind regards,

Aren

Faye wins the prize against stiff competition from other course delegates who demonstrated great enthusiasm in their entries.

The reasons Faye has won the prize are as follows:

We were immediately impressed with Poppy Treffy’s efforts to establish a community around the company and its products. The Facebook page, which was clearly created the day after the course, already boasts 90 fans and a range of content.

The content of the page has a good balance of company created and user generated content. Status updates shown on the wall are personal and engaging whilst business focused. Links to products and further information are regularly included.

Efforts to engage users in conversation have been initiated with a couple of discussions appearing on the discussion board and requests for users (fans) to add their own photos or videos to the collections.

A mixture of different content has been utilised with photos, video, links and text, all forming key elements of the page.

In their entry on the UKNetWeb wall, Faye has clearly detailed further plans to integrate their Facebook and Twitter campaigns, showing a staged development plan is in place. This is important as trying to do everything at once can mean that businesses risk spreading themselves too thin to truly engage with their audience.

Like their Facebook page, the Poppy Treffry Twitter account shows high levels of interaction with their community. There are regular exchanges of ideas and requests for feedback, once again showing their focus on engagement. Many Tweets feature a link back to the main site, driving traffic towards the ecommerce site.

The ongoing monitoring of Google Analytics (referenced in their entry) shows that they are keeping track of the results, demonstrating a focus on the business results.

Thank you once again to all who entered. We hope that you will see the benefits from your activity despite missing out on the initial prize of the champagne. Please continue to keep us informed on your progress through the UKNetWeb Facebook Page, Twitter accounts (@UKNetWeb, @TobyParkins, @ArenGrimshaw) or UKNetWeb Blog (http://www.uknetweb.com/blog/).

For all those who could not get a place on the first course, please get in touch, as we are hoping to run another event on Thursday May 7th.

Social Media Taster Course

All the resources used to prepare the presenation have been added to our Delicious Social Bookmarks under the tag ‘smtc’ – you can access these by going to http://www.delicious.com/galileorm/smtc

More details on the presenters can be found below:

Aren Grimshaw
Social Media Consultant (UKNetWeb Limited)
Aren is an experienced marketer with a good knowledge of social media tools, trends and emerging technology. He has worked with a range of small to medium enterprises in identifying routes to market their business on and offline. In 2008 he was awarded the Hub Innovator of the Year Award for his work on virtual conferences and the new Business Cornwall website.

Rob Edlin
Internet Marketing Consultant (Niddocks Limited)
Rob works with small, medium and large businesses throughout the UK, delivering training and consultancy on how to improve paid search results, natural search marketing, SEO and other forms of online marketing. His company, Niddocks, is a Google Adwords Qualified Company. Clients include: Fifteen Cornwall, Eden Project and Frugi.

Toby Parkins
Web and Ecommerce Consultant (UKNetWeb Limited)
Toby has worked with a range of small, medium and large businesses to identify routes to maximise their revenue online. His work with UKNetWeb has seen him deliver a number of world firsts on behalf of clients. In 2007 he was responsible for generating a mobile application for Nokia, forming part of a multi-channel campaign across numerous countries.