Glossary
Bebo
Bebo is a popular social networking website, founded in January 2005. It can be used in many countries including Ireland, Canada, the United States, the United Kingdom, New Zealand and Australia. A Polish version was launched recently, which uses a different user database. There are plans for French, German and other versions. Founded by husband and wife Michael and Xochi Birch, Bebo had a major relaunch in July 2005. It was bought by AOL on March 13, 2008 for $850m (£417m). Read More.
Blog / Weblog
A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Read More.
BNI
Business Network International (trademarked by its abbreviation BNI) claims to be “the world’s largest referral organization.” BNI was founded in 1985 by Dr. Ivan Misner, a consultant who now lectures and writes on networking and word-of-mouth marketing. Its motto is “Givers Gain” – members who provide referrals are theoretically more likely to receive them. Chapters allow one person per professional classification, and prospective members must be approved via an application process. Read More.
Display Advertising
Display advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items. In periodicals it can appear on the same page with, or a page adjacent to, general editorial content; as opposed to classified advertising, which generally appears in a distinct section and was traditionally text-only in a limited selection of typefaces (although the latter distinction is no longer sharp). Read More.
E-commerce
Electronic commerce, commonly known as e-commerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Read More.
Email Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. Read More.
Digital Marketing
Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor. Read More.
Facebook (branded as “facebook”) is a social networking website launched on February 4, 2004. The free-access website is privately owned and operated by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves. The website’s name refers to the paper facebooks depicting members of a campus community that some American colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus. Read More.
Front End / Back-End System
Generally, the terms front-end and back-end refer to the initial and the end stages of a process. The front-end is responsible for collecting input in various forms from the user and processing it to conform to a specification the back-end can use. The connection of the front-end to the back-end is a kind of interface. Read More.
Google Adwords
AdWords is Google’s flagship advertising product and main source of revenue ($16.4 billion in 2007)[1]. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. Read More.
Google Analytics
Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at Marketers as opposed to webmasters and technologists which is where the industry of web analytics traditionally grew from. Read More.
Instant Messaging
Instant messaging (IM) and chat are technologies that create the possibility of real-time text-based communication between two or more participants over the internet or some form of internal network/ intranet. Read More.
ISO 9001
ISO 9000 is a family of standards for quality management systems. ISO 9000 is maintained by ISO, the International Organization for Standardization and is administered by accreditation and certification bodies. Read More.
Keywords / Key-Phrases
On the web, a keyword is a reference to the content and/or the type of meta element included in a given web page’s HTML code to aid in the page’s indexing. A keyword meta element may include several comma-separated keywords (or keyword phrases, each of which may contain several individual words) as follows: Read More.
Micro-Blogging
Micro-blogging is a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, MP3 or the web. Read More.
MySpace
MySpace is a popular social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos for teenagers and adults internationally. Its headquarters are in Beverly Hills, California, USA, where it shares an office building with its immediate owner, Fox Interactive Media; which is owned by News Corporation, which has its headquarters in New York City. Read More.
Search Engine Optimisation
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. Read More.
Skype
Skype is software that allows users to make telephone calls over the Internet. Calls to other users of the service are free of charge, while calls to landlines and cell phones can be made for a fee. Additional features include instant messaging, file transfer and video conferencing. Read More.
Social Media
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories, and understandings. Read More.
Social Networking / Social Network
A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social networking has created powerful new ways to communicate and share information. Social networking websites are being used regularly by millions of people, and it now seems that social networking will be an enduring part of everyday life. Read More.
Spamming
Spamming is the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, mobile phone messaging spam, Internet forum spam and junk fax transmissions. Read More.
Stock Management
Stock management is the function of understanding the stock mix of a company and the different demands on that stock. The demands are influenced by both external and internal factors and are balanced by the creation of Purchase order requests to keep supplies at a reasonable or prescribed level. Read More.
Time Management
Time management is commonly defined as the management of time in order to make the most out of it. Read More.
Twitter is a free social networking and micro-blogging service that allows users to send updates (otherwise known as tweets) which are text-based posts of up to 140 characters in length. Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them. Read More.
Video Conferencing
A videoconference (also known as a videoteleconference) is a set of interactive telecommunication technologies which allow two or more locations to interact via two-way video and audio transmissions simultaneously. It has also been called visual collaboration and is a type of groupware. It differs from videophone in that it is designed to serve a conference rather than individuals. Read More.
Webex
WebEx Communications Inc. is a Cisco Systems, Inc. company that provides on-demand collaboration, online meeting, web conferencing and video conferencing applications. Read More.
WordPress
WordPress is a blog publishing system written in PHP. All data is stored in a MySQL database. WordPress is the official successor of b2\cafelog, developed by Michel Valdrighi. The name WordPress was suggested by Christine Selleck, a friend of lead developer Matt Mullenweg. Read More.
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