Introduction – Marketing Effectively
Marketing and advertising are often the first budgets to be cut when fears start to emerge over the state of the economy. However, as seen with Coke and Nike during the last recession, putting more into these budgets can reap massive rewards.
The key to success in more troubling times is to work hard to attract a larger share of the market followed by aggressive retention strategies to ensure that you retain those new customers.
With the rise of digital marketing, and the growth of online tools such as social media and social networking sites, there are now many opportunities for businesses to promote their business without breaking the bank.
Areas covered in this section include:
- Search Engine Optimisation (SEO)
- The Rise of the Blog
- Email Marketing
- Social Networking including Facebook Pages, Advertising and Networking
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