The Rise of the Blog
Although everybody hears the terms ‘blog’, ‘blogging’ and ‘weblogs’ on a regular basis nowadays many businesses are yet to discover the potential of them. They are often mistaken to be the personal diaries of adolescents or someone’s ramblings about the weather; however, as a business tool they can be an effective way of communicating with customers or potential customers on a more personal or direct level.
A weblog, or blog for short, is a website with regular posts or entries offering commentary, descriptions of events, advice or other materials on a regular basis. They can work for a business on a number of levels.
Firstly, they provide companies with an area to post regularly updated information as it becomes available in a way that traditional static websites just wouldn’t allow. This can be extremely helpful in building a dialogue with your market and will help optimise your site by proving to Google that you are keeping your site up to date and using lots of those lovely keywords and phrases you identified earlier. What’s more, many blog systems are geared up for anyone to use, thus you won’t need the help of your web developer every time you need to make an update.
Secondly, blogs become a means to open up conversation with your customers or potential customers. Many allow for comments to be made by the people accessing them, enabling them to interact with you and your organisation on a whole new level; posing questions, offering up testimonials or adding insight to your post.
If you don’t fancy writing or managing your own blog it maybe worth considering bringing in a professional blog writer, copywriter or marketing agency to help. If you want to have a go yourself why not try WordPress, a simple, free package available here.
Tags: 5. Marketing Effectively, blog, blogging, blogs, business advice, Marketing, recession, recession guide
