If you want to prosper in business during these tougher economic times then now is the time to start engaging your customers.
Customer engagement is all about engaging your customers with your company or brand and it can lead to increased order values, customer loyalty and word of mouth recommendation.
You’ve spent all that time and effort promoting your business online and offline. You’re strategy is spot on and your product or service is great; however, for some reason your site is not converting interest into the levels of business you expected.
Marketing and advertising are often the first budgets to be cut when fears start to emerge over the state of the economy. However, as seen with Coke and Nike during the last recession, putting more into these budgets can reap massive rewards.
Already speculation is emerging that companies are switching from display advertising to more direct response forms of marketing. These forms of marketing focus on tangible return on investment (ROI) with measurable results to assess the value of each activity.
One major area to consider if you have a website, and let’s face it most of us do, is search engine optimisation (SEO).
Although everybody hears the terms ‘blog’, ‘blogging’ and ‘weblogs’ on a regular basis nowadays many businesses are yet to discover the potential of them. They are often mistaken to be the personal diaries of adolescents or someone’s ramblings about the weather; however, as a business tool they can be an effective way of communicating with customers or potential customers on a more personal or direct level.