In any business you want to make sure that the efforts you are putting in are worthwhile, achieving the maximum return for the effort applied. However, many businesses are guilty of spending just 20% of there time on things that actually deliver effectiveness.
If your organisation sells a service rather than a product, chances are that you are already using some form of time management package to track time spent servicing clients. If not, then you really should have!
Marketing and advertising are often the first budgets to be cut when fears start to emerge over the state of the economy. However, as seen with Coke and Nike during the last recession, putting more into these budgets can reap massive rewards.
Already speculation is emerging that companies are switching from display advertising to more direct response forms of marketing. These forms of marketing focus on tangible return on investment (ROI) with measurable results to assess the value of each activity.
One major area to consider if you have a website, and let’s face it most of us do, is search engine optimisation (SEO).
Although everybody hears the terms ‘blog’, ‘blogging’ and ‘weblogs’ on a regular basis nowadays many businesses are yet to discover the potential of them. They are often mistaken to be the personal diaries of adolescents or someone’s ramblings about the weather; however, as a business tool they can be an effective way of communicating with customers or potential customers on a more personal or direct level.