Take time to sit down and evaluate where you are, where you want to get to and what you are going to do to get there. During the process try and establish firm goals for your business such as; increase customer base by 10% or cut costs by 20%.
Marketing and advertising are often the first budgets to be cut when fears start to emerge over the state of the economy. However, as seen with Coke and Nike during the last recession, putting more into these budgets can reap massive rewards.
As businesses we are all aware of the costs of communication. These costs come from travelling to meet customers, talking over the phone with staff or customers, briefing and managing teams and many other areas that are essential in running a company.