www.dontclick.it – cosmetically lovely, fundamentally flawed.

Here at uknetweb we are all for pushing the boundaries of web development and coming up with ingenious new ways for customers to interact with businesses online. We have produced a number of European and World firsts for our clients, not driven by technical superiority but from a good understanding of how people do business online.


When we first heard about the dontclick.it project we were excited to see what it had to offer and whether this might just be the start of an entirely new way for websites to work. Driven by my passion (and if I’m honest geeky desire) to search out the best of Web 2.0 projects and emerging internet technologies I first came across dontclick.it through a random Stumble and at first site was pretty impressed.

Not wanting to stop at my own first impressions I felt it was time to let the site do the rounds of the office and see just what the designers, techies and normal polite members of society thought about a site that doesn’t need (or allow) to be clicked.



John Thornton… resident PHP Programmer and general ‘codehead’ at uknetweb

The user interface is definitely a novel and very innovative one; however this kind of site operation is likely to prevent site visitors suffering from motor control problems or other special needs due to the nature of the programming employed.

The various button control techniques shown, set about destroying some of the only positive arguments for an interface control system of this kind. i.e. that you don’t need to keep clicking or pressing buttons!

The delay while you hover waiting for an action to start makes the site clumsy to use, confusing and slower than clicking. The continuous mouse wiping and waving motion is more likely to cause Repetitive Strain Injury (RSI) than a single movement and a click.

In all it’s a great theory which unfortunately lacks any forethought (but it does look lovely).

Score: 2 out of 5 – awarded for innovation and looks.



richard collett

Richard Collett… resident CSS expert responsible for making client sites ‘look pretty’.

What an annoying site! OK, so on first impressions it captures every aspect of the Web 2.0 style – bold colours, reflections, crazy page structures and so on but come on is there really any need to remove the click function?

Within minutes of hitting the site I couldn’t help myself, I pressed the button on my mouse, sending me to some strange page of snow that told me I shouldn’t have done that. The site creators just can’t help themselves after all this site is more about standing out from the norm and doing something different rather than anything useful.

My annoyances in the site didn’t stop there. Try using this site with a laptop touchpad, I beg you to!

OK so lets be serious here for a moment. What does this site achieve?

Very little I’m afraid. I have spent my time putting together sites and ensuring ease of use for site visitors but this site is just so confusing. You are never quite sure where you are or where you’re supposed to be going, that’s fine for a crazy test site but it just isn’t applicable to any real world scenarios.

Score: 0 out of 5 – because it’s so god damn annoying!!



Esther Caulfield…a rose amongst the thorns, she handles all the lines of communication coming into the Engine House.

Ummm. I’m confused why do you want me to go to this site?

Hey, what’s the point of all this.

It just told me to click and now I have been told off for clicking! Oh, how annoying is this!?

I’m bored can I go now… ah, wait a second I’ve just found a giveaway!

Score 1 out of 5 – it has a giveaway!


So at the end of the day the team here at uknetweb were not impressed by the dontclick.it project giving it a final score of 1 out of 5. Our end message to the developers has to be ‘Why? – If it isn’t broke don’t fix it!’

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This post was posted on Thursday, February 28th, 2008 at 2:49 pm and is filed under E-commerce, Technology, Web 2.0, Web Development.

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