Focused Facebook Pages win the traffic game

The question so many people have been asking and still continually ask is, how important is Facebook to my marketing and specifically online marketing strategy? Two weeks into a focused Facebook Fan page campaign for a significant regional level brand, and the earliest set of statistics has come in.

During the course of the first 2 week period traffic from Facebook.com has increased by around 250% over the previous 2 week period, fan numbers exceeded 800 and Facebook.com has risen to become the second highest (non search engine) referring website.

Facebook currently have in excess of 400million active users and in any 24hr period over 200million users will login. Whilst we would often encourage use of a number of different social media channels, the share of the population and the sheer numbers and that Facebook represents means that it will, for the foreseeable future, be quite a force to be reckoned with.

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This post was posted on Monday, March 22nd, 2010 at 7:54 pm and is filed under Business, Commentary, E-commerce, Marketing, social media, Social Networking.

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