Archive for the 'E-commerce' Category
Today we held our first seminar of the year at UKNetWeb. Led by Toby Parkins, the focus was on Website Optimisation and the use of heatmaps to help increase conversions. Heatmapping is a valuable tool to have in your arsenal when analysing the behaviour of visitors to your site. It is hard to be objective and successfully […]
Your website is, arguably, your most valuable marketing asset these days. Much time and resources may have gone in to creating a digital presence which represents your brand and its associated services and products. An issue often faced is, however, how do you tell whether or not your potential customers are fully engaging with your […]
Why on earth should websites or web/cloud applications be developed using an Agile approach? To understand the answer it’s necessary to look at the normal development approach. Over the past few years we’ve noticed the approach is remarkably similar between producing a website and a more complex web/cloud hosted application. Both have aims and objectives […]
2013 is the time for Mobilie Optimised Web. Taking action and moving websites to mobile optimised platforms and designs is becoming a necessity. This presentation by Toby Parkins looks at the stats on mobile usage and how important it is to have a Mobile Optimised site. Also covered is the need to use analytics in planning your […]
Wildly acknowledged as the gold standard of project management the PRINCE2 has been the standard qualification across industries. It’s commonly a prerequisite for job descriptions and is recognised as being essential for keeping projects “in control” particularly in the public sector where project risk management is of high importance.